13 Jul Tips to Increase Your Web Traffic

As a business owner, you need to put processes in place to drive traffic to your website. Otherwise, how will people find out about the product/service you offer? According to Forbes, 21% of business owners report low website traffic issues. Low traffic can impact a business’s ability to attract and retain customers and can have an impact on revenue.

It is essential to have a high-functioning website in today’s digital world, and we have some tips that can help increase your web traffic.

Writing more high-quality content won’t help. Writing more content with SEO in mind WILL.

You don’t need to be an expert to craft SEO-friendly content for your website. Here are a few things to keep in mind to help your website be discoverable on search engines:

• Do your keyword research! If you know how to use keywords effectively, you can write content that will help drive people to your website.
• Optimize your website for speed – people will move on if a site loads too slowly. Avoid using large images that take too long to load.
• Use short, descriptive URLs. Use keywords, make it readable/relevant to what the page is about, and make it short (around 60 characters).
• Utilize meta descriptions to their fullest. Make them engaging and descriptive, and use your target keyword. Make sure you have a unique meta description for each page on your website.
• Be sure to put an alt tag for all images on your website, and make them as descriptive as possible. Adding alt tags to images also makes your site more accessible to visually impaired people.
• Use a mix of internal and external links, but ensure they are relevant.
• Keep learning! SEO is constantly evolving, and so should your SEO strategy. Read articles and stay current.

Update your blog…frequently!

Create a schedule for your blog posts and stick to it! Whether you post once a week or once a month, make sure you are consistently and regularly putting fresh content on your site.

If you are struggling to come up with new topics to write about, refresh a blog post from a year ago and repost it!

Ask for guest blog posts.

Guest blogging is a great way to create content without having to do much legwork. The trick here is to be proactive about it and do the asking instead of waiting for bloggers to come to you with ideas and posts for your site.

Make a list of topics that might work for your blog and a list of potential bloggers who can write about said topics based on their expertise. Try to make it as easy as possible for the guest bloggers to say yes – craft a list of questions for them to fill in the blanks and answer, or ask them to expand an article that they have already written so they won’t have to start from square one.

Be sure to have any bloggers share finalized guest posts on their social channels and within their contact circles to further drive traffic to your website!

Your site might not be as mobile-friendly as you think it is.

As of Q2 2022, 58.99% of all web traffic came through mobile phones. Let’s reiterate that; over half of all web traffic comes through mobile devices. That means you should have a mobile-friendly website, or you are likely losing out on potential business.

The best way to check if your website is mobile-friendly is to have it confirmed by Google. Log into your Google Search Console and click mobile usability. It will alert you to any pages on your site that are not mobile-friendly and let you know how to fix the issue(s).

And remember that users are 67% more likely to make a purchase if the website is mobile-friendly, and 74% of online users will return to a mobile-friendly website.

Email marketing can be a great tool to drive traffic.

You have your database of contacts for a reason – to utilize it! Email marketing can be a great way to drive traffic to your website.

Email your contacts with a roundup of your recent blog posts or answer some FAQs. You can even create a template for a newsletter that you blast out on a monthly basis.

Be social on social media.

Social media is a place to be social, and you should be doing just that! Using social media effectively can be a great way to drive more traffic to your website.

Engage with your followers by liking and replying to their comments, answering their questions, asking to use their photos of your product(s) on your page, etc.

Create content for social that is visual and shareable (and has links to your website!). Consider creating charts, infographics, etc. There’s also no harm in asking people to share your content. Ask and offer to return the favor!

Invest in advertising/paid media.

There are tons of paid advertising opportunities out there, from Facebook to YouTube to Google, so do your research to determine which avenues make the most sense for your business. However, we recommend budgeting each year for paid media, as it’s important to ensure your business is searchable and that you are getting in front of potential customers.

Another Forbes stat that probably isn’t surprising is that Google is the most visited website, with approximately 85.1 billion visitors. Don’t you want to ensure that users of the most visited website in the world find your business when searching for whatever product or service you offer to consumers?

And now that you have some strategies to help increase your web traffic, it’s time to think about office space for your business. If you are looking for a new office space to lease for your business, check out Prime Storage Commercial’s office listings. With various options, from small single rooms to large office suites and standalone buildings, Prime has spaces available to meet your needs.