11 May Should You Hire a Graphic Designer for Your Small Business?

The short answer is yes, you should absolutely hire a graphic designer for your small business if you have the resources to do so. Visual communication is a key element in the branding process. Well-designed graphics can provoke strong emotions, elicit recall and grab people’s attention. Graphic designers are there to translate your ideas into those well-designed graphics that will ultimately drive consumers to your brand.

Here are several reasons why hiring a graphic designer just makes sense.

It will give your brand consistency, which is something it needs.

Brand consistency is a key element in the success of any small business (or large business for that matter). When consumers know what to expect from you, you will gain their trust and loyalty and this will help you to start building a customer base. Graphic designers understand the importance of consistency and will help you establish a visual identity for your brand that your consumers will come to depend on.

Every piece of collateral that the designer creates will be uniform and tell the story of your brand. They will work with you on things like your logo, fonts, brand colors, taglines, etc., to ensure that your brand tells the story you want to convey with your visuals.

First impressions are everything…and a graphic designer will help you make a good one.

First impressions are extremely important and can stay a long time, so you want to make sure you have a good first impression on consumers. If the first thing a potential customer sees is an amateur ad on Facebook, they will most likely write you off as sloppy and may not want to do business with you. Even if your product is extremely well-made and a good value, they will probably never even make it to your website to find that out.

A graphic designer will create aesthetic visuals that represent your brand and help you stand out from the competition. So when a potential new customer sees an ad on social media or gets an email, they immediately click to find out more about your business and hopefully ultimately make a purchase.

It will help you get new ideas and fresh perspectives on your brand.

Having a creative on your small business team can be extremely valuable. Coming up with new and fresh ideas on how to promote your business, engage your customers and keep them coming back is certainly not easy. If you hire a professional graphic designer, you will have access to someone who thinks creatively for a living and you can brainstorm and bounce ideas off of one another. They can provide a different perspective and may suggest things that never even crossed your mind.

You will be able to adapt to new and emerging trends.

It seems like almost every day there are new trends emerging in the world of graphic design. You want someone on your team that is in tune with these trends and that can help you decide if and how to incorporate them into your design strategy.

Just because muted colors are popular at the moment doesn’t mean you should drop your brand colors and change them to muted colors. But for example, if a lot of companies are using minimalism in their visual communications and you want to jump on the trend, your graphic designer will be there to guide you and help you do that.

They will teach you about the basics of design elements.

There is so much more to design than bold colors and trendy fonts – it’s a true science. Graphic designers are fluent in visual communication and can help you understand some of the basic design elements and why they are so important to your brand’s visual story. Designers know how to use shapes, colors, images, typography, and space to express an idea and you can lean on them to help bring your ideas to life.

It will save you time…and money.

Small business owners often wear multiple hats and are very busy trying to simultaneously manage all aspects of the business. Time is such a valuable resource and you want to make sure you are spending yours in the way that is the most beneficial for your business. “Do what you do best and delegate the rest” is a popular saying for a reason. Save yourself the time and trouble of trying to figure out how to use design tools and hire a professional.

While it may not seem like it, hiring a designer can save you money in the long run because you can focus your time and energy on other important pieces of running and growing a small business. Amateur graphics can also end up hurting your sales as customers are more likely to buy products from businesses that appear legitimate and professional. It’s hard to get good quality leads if your company’s visuals don’t exude dependability and trustworthiness.

Now that you are ready to hire a graphic designer, it’s time to think about office space. If you are looking for a new office space to lease for your business, check out Prime Storage Commercial’s office listings. With various options from small single rooms to large office suites and standalone buildings, Prime has spaces available to meet your needs.