07 Jun Pinterest Business for Beginners: A Guide

Is your business on Pinterest? If not, it should be…especially if you sell a product. Pinterest is still very popular and can be an excellent way for consumers to discover your brand. Pinterest ranked #11 in favorite social media platforms across the globe, AND 80% of weekly Pinners have discovered a new brand or product on Pinterest.

The time to implement Pinterest into your business’s social media marketing strategy is now! And we’ve got all the info you need to get started.

What is Pinterest?

According to their website, Pinterest is a “visual discovery engine for finding ideas like recipes, home and style inspiration, and more.” Think of it as similar to virtual search engines like Google or Bing.

Users discover pins they love and then save them to boards to keep them organized and findable. Pins can be images, videos, or products. Pins will link out to websites featuring products and how-tos.

Pinterest has a search feature so users can search for a particular topic of interest, such as beauty products or wedding décor, and can view Profiles to discover brands and people that match their searches. Users can even use their camera roll to find pins relevant to their photos’ subject matter.

All pins are savable, shareable, and allow comments. There are Group boards available for collaboration with friends or colleagues, and there is also a Secret Board option if you don’t want anyone else to see what you are pinning.

How do I join Pinterest Business?

Creating a Pinterest Business account is as easy as visiting https://business.pinterest.com/ and clicking the create account button, where you will be prompted to enter your email address and select a password. Then you can add your company logo and a bio to let people know what you’re all about. Once you have created your account, it’s time to start pinning!

Creating your first boards

You want your boards to not only promote your business but to inspire creativity in your followers. It would be best to organize your Pinterest boards based on topics relatable to your industry and use them to keep your pins/ideas separated.

Let’s say you own a campground in Upstate New York. Your boards could include topics such as Camping Tips, Adirondack Hiking, Campground Amenities, Campground Promotions, Camping Meals, Camping Gear, etc. Or, let’s say you have a party supply business. Your boards could include things like Garden Party Inspiration, Animal Birthday Party Ideas, Princess Party Ideas, Pajama Party Inspiration, Party Invitation Designs, Christmas Party Décor, etc.

I have my boards created; now what?

Once you have your boards created, it’s time to start pinning. Your pins should be a mix of shared and original pins. To search for pins, simply type a topic related to one of your boards into the search bar and start filtering through the results. When you come across something you want to pin, all you have to do is click the “Pin It” button and select which board you’d like it to appear in. It’s so easy!

To create your original pins, you are going to click Create Pin under the Create tab on your home screen. You can use either an image or a video, and you have the option to add a description of what your pin is about and a link to your website. Check out this article on best practices for creating pins that perform for some good tips.

Some pro tips

Make friends on Pinterest. The platform is similar to other social media platforms in that it allows you to follow people and their boards. You should follow companies in the same industry as you to see how they are utilizing the platform and to pin what they are creating. It’s also a good idea to comment on pins that you enjoy. Pinterest is meant to be social, so interact with people! It will likely lead people to your page to learn more about your company.

Create captivating pins. Consider using vertical imagery to avoid awkwardly cropped images. Use high-quality videos and imagery so that your pins look their best. Be descriptive! Use SEO principles when creating your copy and descriptions. Use CTAs to encourage users to click the links you provide.

Create pins using content from your blog. If you have a blog, use your blog post topics to create pins. And if you don’t have a blog, we highly recommend starting one. It’s a great way to improve SEO on your site and drive web traffic to your page.

Track your metrics! Pinterest Business provides valuable metrics, including impressions, audience, saves, and outbound clicks. Your Business Hub will also show you your best-performing pins and top boards so you can see what users are responding to and create more content like that. Be sure to look at your Analytics monthly to determine if you should tweak your strategy.

Now that you are ready to hit the ground running with Pinterest Business, it’s time to think about office space. If you are looking for a new office space or an offsite warehouse to store excess inventory, Prime Commercial has the space to meet your needs. Check out our commercial spaces for lease today, and contact us about finding the right space for your business needs.